Rule Of Thumb Number Four: Spam. Never mislead anyone Being bothered by correspondence one did not ask for and does not want is something that annoys most everyone. Another thing that annoys the heck out of the average person is being misled. What most people want is good, solid, honest information about what they have [...]

Rule Of Thumb Number Three: Spam. Never annoy anyone with any kind of e-mail With respect to the gray areas, it helps to remember that you will never get in trouble if no one ever accuses you of spamming. If you never annoy anyone, no one should ever be motivated to report you. If you [...]

Rule Of Thumb Number Two: Spam. Always supply an opt-out mechanism Even when you have a clear opt-in event (which is the only situation where you should be sending commercial e-mail), you must include an opt-out mechanism in the e-mail. You must give the recipient the option of communicating with you that your e-mail is [...]

Rule of thumb Number One: Spam. Never use e-mail for advertising unless you have a clear “opt-in” event. Again, e-mail is for communicating, not for advertising. The same is generally true of instant messaging, newsgroups (Usenet), Internet Relay Chat (IRC) and Web-based forums and discussion boards. Your own Website (or another’s site – with permission) [...]

In this Lesson, you will learn what spam is and why it is prohibited. You will learn how to avoid spamming. You will learn that there are many effective alternatives to finding leads on the Internet that do not involve spam. You will learn the rules of thumb to avoid spamming. You will learn how not to be overwhelmed by the many different sources of spam rules and definitions, but rather to use your common sense and the rules of thumb to avoid spam while still maintaining an aggressive Internet marketing program.